Professional services conversion audit
For expertise-based services, the first step is a conversation — not a purchase.
Built for consultants, healthcare, and legal websites — this diagnosis checks whether your credentials are visible enough to earn trust, and whether the realistic next step (a consultation, a quote) is clear rather than buried behind a generic contact form.
Professional services questions we examine
Credentials and expertise
Are certifications, licensing, or years of experience stated clearly enough for a visitor to trust the recommendation?
Path to a consultation
Is there an obvious first step — book a consultation, request a quote — rather than an unclear "contact us"?
Trust and proof
Do testimonials, reviews, or named results back up the expertise the site claims?
Risk reduction
Does the site reduce the risk of that first step — a guarantee, a free consultation, or clear expectations?
Expertise is judged before it's proven
A visitor evaluating a consultant, clinic, or law firm can't verify skill directly — they look for credential signals and a low-risk first step instead. The diagnosis checks for both, since either one missing tends to increase hesitation more than most other issues on the page.
Read the general website conversion audit guide