Local service conversion audit
A stranger in someone's home needs to earn trust before the first call.
A local-service diagnosis checks whether you've made it clear you serve the visitor's area, shown the credentials that reduce hesitation, and left a fast, obvious way to get in touch.
Local service questions we examine
Service area or location
Can a visitor tell whether you actually serve their area — an address, or clear service-area language?
Licensing and credentials
Are you licensed, insured, or bonded, and does the site say so? A low-effort signal that meaningfully reduces hesitation.
Contact path
Is there a fast, obvious way to reach you — phone, contact link, or a quote request?
Trust signals
Do reviews or ratings help a visitor trust a stranger in their home before they've met you?
No storefront required
Many legitimate local services are mobile or in-home with no physical location — the diagnosis doesn't penalize that. A clear statement of the areas you serve counts equally to a posted address; what matters is that the visitor can tell you actually cover their area.
Read the general website conversion audit guide